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The Making of the Consumer - Knowledge, Power and Identity in the Modern World (Hardcover)
Loot Price: R4,272
Discovery Miles 42 720
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The Making of the Consumer - Knowledge, Power and Identity in the Modern World (Hardcover)
Series: Cultures of Consumption Series
Expected to ship within 12 - 17 working days
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We constantly hear about 'the consumer'. The 'consumer' has become
a ubiquitous person in public discourse and academic research, but
who is this person? The Making of the Consumer is the first
interdisciplinary study that follows the evolution of the consumer
in the modern world, ranging from imperial Britain to contemporary
Papua New Guinea, and from the European Union to China. It makes a
novel contribution by broadening the study of consumption from a
focus on goods and symbols to the changing role and identity of
consumers. Offering a historically informed picture of the rise of
the consumer to its current prominence, authors discuss the
consumer in relation to citizenship and ethics, law and economics,
media, work and retailing.Contributors include:Donald Winch
(University of Sussex)Frank Trentmann (Birkbeck College, University
of London)Vanessa Taylor (Birkbeck College, University of
London)Marie-Emmanuelle Chessel (CNRS: Centre de Recherches
Historiques, cole des Hautes tudes en Sciences Sociales,
Paris)Michelle Everson (Birkbeck College, University of
London)Erika Rappaport (University of California, Santa Barbara)Uwe
Spiekermann (Georg-August University, Gttingen)Jos Gamble (Royal
Holloway University)Stephen Kline (Simon Fraser University,
Vancouver, Canada)Frank Mort (University of Manchester)Ina Merkel
(Philipps-Universitt, Marburg, Germany)James G. Carrier (Indiana
University and Oxford Brookes University)Ben Fine (SOAS: School of
Oriental and African Studies, University of London)
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