Luxury Brands in Emerging Markets (Hardcover, New)

The rewards of success in emerging markets are potentially huge, and as luxury companies continue to expand their global reach, they will need to continually assess if their current strategy is delivering competitive advantage. This text presents a repository of knowledge that brings clarity to key issues and trends for practitioners, academics and students of luxury brands. It sets out to decode the luxury markets in the primary emerging markets (BRICs) and provide a rich resume of the key factors that influence the effectiveness of luxury brand strategies.

General

Imprint:	Palgrave Macmillan
Country of origin:	United Kingdom
Release date:	March 2014
First published:	March 2014
Editors:	G. Atwal • D. Bryson
Dimensions:	216 x 140 x 18mm (L x W x T)
Format:	Hardcover
Pages:	214
Edition:	New
ISBN-13:	978-1-137-33052-9
Categories:	Books > Business & Economics > Business & management > International business Books > Business & Economics > Business & management > Business strategy Books > Social sciences > Sociology, social studies > Social issues > Consumer issues Books > Business & Economics > Business & management > Management & management techniques > General
LSN:	1-137-33052-X
Barcode:	9781137330529

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