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Books > Business & Economics > Business & management > Business strategy
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Luxury Brands in Emerging Markets (Hardcover, New)
Loot Price: R4,399
Discovery Miles 43 990
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Luxury Brands in Emerging Markets (Hardcover, New)
Expected to ship within 12 - 17 working days
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The rewards of success in emerging markets are potentially huge,
and as luxury companies continue to expand their global reach, they
will need to continually assess if their current strategy is
delivering competitive advantage. This text presents a repository
of knowledge that brings clarity to key issues and trends for
practitioners, academics and students of luxury brands. It sets out
to decode the luxury markets in the primary emerging markets
(BRICs) and provide a rich resume of the key factors that influence
the effectiveness of luxury brand strategies.
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