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Books > Social sciences > Sociology, social studies > Social issues > Consumer issues
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Intentional Behaviorism - Philosophical Foundations of Economic Psychology (Paperback)
Loot Price: R2,527
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Intentional Behaviorism - Philosophical Foundations of Economic Psychology (Paperback)
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Intentional behaviorism is a philosophy of psychology that seeks to
ascertain the place and nature of cognitive explanation of behavior
by empirically determining the scope of an extensional account of
behavior based on the limitations of a behavioral approach to
explanation. This book draws on an empirical program of research in
economic psychology to establish a route to a reliable and
justifiable intentional explanation of behavior. Since the
cognitive revolution in psychology, intentional explanations of
behavior have become the norm, and as the methodology that provides
the normal science component of psychology, cognitivism is
sometimes accepted relatively uncritically. However, there is a
lack of understanding of the role of psychological research in
determining the place and shape of intentionality. This book
explicates the philosophy of psychology that the author has devised
and applied in his work on economic psychology and behavioral
economics. Given the provenance of intentional behaviorism,
economic and consumer psychology forms the primary application
basis for the book. This book provides a theoretical background to
understanding how and why consumers make the choices they do. The
book integrates behavioral economics, consumer psychology, and
decision-making research to explore intentional behaviorism, which
is proposed as a philosophical framework for consumer psychology,
viewing economic behavior in the contexts of modern human consumers
in affluent marketing-oriented societies.
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