Books > Social sciences > Sociology, social studies > Social groups & communities > Age groups > Children
|
Buy Now
The Material Child - Growing up in Consumer Culture (Hardcover, New)
Loot Price: R1,657
Discovery Miles 16 570
|
|
The Material Child - Growing up in Consumer Culture (Hardcover, New)
Expected to ship within 10 - 15 working days
|
Children today are growing up in an increasingly commercialised
world. But should we see them as victims of manipulative marketing,
or as competent participants in consumer culture? The Material
Child provides a comprehensive critical overview of debates about
children's changing engagement with the commercial market. It moves
from broad overviews of the theory and history of children's
consumption to insightful case studies of key areas such as
obesity, sexualisation, children's broadcasting and education. In
the process, it challenges much of the received wisdom about the
effects of advertising and marketing, arguing for a more balanced
account that locates children's consumption within a broader
analysis of social relationships, for example within the family and
the peer group. While refuting the popular view of children as
incompetent and vulnerable consumers that is adopted by many
campaigners, it also rejects the easy celebration of consumption as
an expression of children's power and autonomy. Written by one of
the leading international scholars in the field, The Material Child
will be of interest to students, researchers and policy-makers, as
well as parents, teachers and others who work directly with
children.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.