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Books > Social sciences > Sociology, social studies > Social institutions > Leisure

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American Sports in an Age of Consumption - How Commercialization Is Changing the Game (Paperback) Loot Price: R735

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American Sports in an Age of Consumption - How Commercialization Is Changing the Game (Paperback): Cory Hillman

American Sports in an Age of Consumption - How Commercialization Is Changing the Game (Paperback)

Cory Hillman

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List price ~~R996~~ Loot Price R735 Discovery Miles 7 350 | Repayment Terms: R69 pm x 12* You Save R261 (26%)

Expected to ship within 12 - 17 working days

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Sports are not what they used to be. New publicly funded stadiums resemble shopping malls. Fans compete for cash prizes in fantasy sports leagues. Sports video games are now marketing and public relations tools and team logos have become fashionable brands. The larger social meanings sports hold for fans are being eclipsed by their commercial function as a means to sell merchandise and connect corporate sponsors with consumers. This book examines how the American consumer culture affects professional and collegiate sports, reducing fans to consumers and trivializing sports themselves.

General

Imprint:	McFarland & Company
Country of origin:	United States
Release date:	July 2016
Authors:	Cory Hillman
Dimensions:	229 x 152 x 18mm (L x W x T)
Format:	Paperback
Pages:	204
ISBN-13:	978-0-7864-9888-8
Categories:	Books > Sport & Leisure > Sports & outdoor recreation > General Books > Social sciences > Sociology, social studies > Social institutions > Leisure Books > Social sciences > Sociology, social studies > Social issues > Consumer issues Promotions
LSN:	0-7864-9888-9
Barcode:	9780786498888