Sports are not what they used to be. New publicly funded stadiums
resemble shopping malls. Fans compete for cash prizes in fantasy
sports leagues. Sports video games are now marketing and public
relations tools and team logos have become fashionable brands. The
larger social meanings sports hold for fans are being eclipsed by
their commercial function as a means to sell merchandise and
connect corporate sponsors with consumers. This book examines how
the American consumer culture affects professional and collegiate
sports, reducing fans to consumers and trivializing sports
themselves.
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