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The Rise of Consumer Capitalism in America, 1880 - 1930 (Paperback)
Loot Price: R1,246
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The Rise of Consumer Capitalism in America, 1880 - 1930 (Paperback)
Series: Contemporary Liminality
Expected to ship within 12 - 17 working days
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This book offers a genealogical account of the rise of consumer
capitalism, tracing its origins in America between 1880 and 1930
and explaining how it emerged to become the dominant form of social
organization of our time. Asking how it was that we came to be
consumers who live in societies that revolve around an
ever-spinning circle of production and consumption, not only of
goods, but also of events, experiences, emotions and relations, The
Rise of Consumer Capitalism in America presents an extensive
analysis of primary sources to demonstrate the conditions and
forces from which consumer capitalism emerged and became
victorious. Employing a Weberian approach that brings liminality to
the fore as a master concept to make sense of historical change,
the author links an in-depth empirical investigation to supple
sociological theorizing to show how the encirclement of all aspects
of life by the logic of consumer capitalism was a time-bound
historical creation rather than a necessary one. A fascinating
study of the appearance and triumph of the "ideology" of our age,
this book will appeal to scholars of social and anthropological
theory, historical sociology, cultural history and American
studies.
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