Advertising and Consumer Culture in China (Paperback)

This book provides a comprehensive analysis of Chinese advertising as an industry, a discourse and profession in China s search for modernity and cultural globalization. It compares and contrasts the advertising practices of Chinese advertising agencies and foreign advertising agencies, and Chinese brands and foreign brands, with a particular focus on the newest digital advertising practices in the post WTO era. Based on extensive interviews, participant observation, and a critical analysis of secondary data, Li offers an engaging analysis of the transformation of Chinese advertising in the past three decades in Post-Mao China. Drawing upon theories of political economy, media, and cultural studies, her analysis offers most significant insights in advertising and consumer culture as well as the economic, social, political, and cultural transformations in China. The book is essential for students and scholars of communication, media, cultural studies and international business, and all those interested in cultural globalization and China.

General

Imprint:	Polity Press
Country of origin:	United Kingdom
Release date:	June 2016
Authors:	H. Li
Dimensions:	209 x 148 x 25mm (L x W x T)
Format:	Paperback
Pages:	280
ISBN-13:	978-0-7456-7117-8
Categories:	Books > Reference & Interdisciplinary > Communication studies > Media studies Books > Social sciences > Sociology, social studies > Social issues > Consumer issues Books > Business & Economics > Business & management > Sales & marketing > Advertising Promotions
LSN:	0-7456-7117-9
Barcode:	9780745671178

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