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Books > Social sciences > Sociology, social studies > Social issues > Consumer issues
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Stress, Affluence and Sustainable Consumption (Paperback)
Loot Price: R671
Discovery Miles 6 710
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Stress, Affluence and Sustainable Consumption (Paperback)
Series: Routledge Studies in Sustainability
Expected to ship within 12 - 19 working days
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Why do affluent consumers almost automatically acquire new versions
or variations of products already at their disposal? Even though
most of us know that this novelty consumption poses a serious
threat to an environmentally and socially sustainable future, we
continue to do it. Why? Research shows that consumption of new
automobiles, clothing, furniture, electronics, home furnishing,
household apparel, mobile phones, etc., is motivated by a desire to
feel more secure, less anxious and better mood-wise. Affluent
consumers seem to engage in novelty consumption not to feel better
but rather to avoid feeling bad. Stress, Affluence and Sustainable
Consumption discusses sustainable consumption from a stress
perspective, adding an embodied understanding to the
sustainability-related consumption challenges that we face today. A
stress perspective on affluent consumption differs from current
understandings on consumption, as it fully acknowledges the
consumer as having a body (including a mind) that reacts to the
numerous product offerings and retail spaces, both physical and
online. A stress perspective can explain how our bodies try to cope
with an overload of perceptual input provided by advertising
messages, product launches and even store structures. This book
will be of great interest to students and researchers of consumer
psychology, sustainable consumption studies, sustainable marketing
and markets as well as sustainable development more generally.
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