The study of consumption in social life is growing. Moving from
being a relatively unimportant part of the processes of production,
distribution, and exchange, questions of how people consume and to
what ends now occupy center stage. Today's capitalism is
exemplified by a global arena of consumption in which distance is
no obstacle to distribution and ownership. Equally, social
distinctions that accompanied classically "modern" forms of
consumption are now more complex and fluid than classifications of
"high" and "popular" culture allow.
This book addresses the rise of consumer culture and the various
attempts to explain and account for it. It considers the view that
a particular generational framework was formed in the post-war
period and has been carried on into the early twentieth century
with particular consequences for the experience of later life. The
rise of individualism, of mass consumption, leisure and lifestyles
have been accompanied by the democratization of social forms and
for many a corrosion of community and social cohesion. The text
highlights how understanding is gained from examining the
generational habits that developed in tandem with the rise of mass
consumption.
Drawing on historical perspectives and comparative studies, the
book addresses social change with reference to generation effects
and conflict. Having set the scene in terms of the literature on
consumption, lifestyles and generational change, the volume poses
key questions in relation to the transformation of later life that
are addressed in turn by the contributors. This is a key volume as
we enter the second decade of a new century.
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