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Books > Social sciences > Sociology, social studies > Social institutions > Customs & folklore > Costume, clothes & fashion
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Fashion and the Consumer Revolution in Contemporary Russia (Hardcover)
Loot Price: R4,494
Discovery Miles 44 940
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Fashion and the Consumer Revolution in Contemporary Russia (Hardcover)
Series: Routledge Contemporary Russia and Eastern Europe Series
Expected to ship within 10 - 15 working days
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This book explores how clothing consumption has changed in Russia
in the past 20 years as capitalism has grown in a postsocialist
state, bringing with it a "consumer revolution." It shows how there
has been and continues to be a massive change in the fashion retail
market and how ideal lifestyles portrayed in glossy magazines and
other media have contributed to the consumer revolution, as have
shifts in the social structure and everyday life. Overall, the
book, which includes the findings of extensive original research,
including in-depth interviews with consumers, relates changes in
fashion and retail to changing outlooks, identities, and ideologies
in Russia more generally. The mentioned changes are also linked to
the theoretical concept of fashion formed in postsocialist society.
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