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The Expert Consumer - Associations and Professionals in Consumer Society (Hardcover, New Ed)
Loot Price: R4,712
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The Expert Consumer - Associations and Professionals in Consumer Society (Hardcover, New Ed)
Series: The History of Retailing and Consumption
Expected to ship within 12 - 17 working days
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Recent work has focused on the politics of consumption and its
manifestation in a number of situations. This volume extends these
debates, providing a tighter focus and contributing to a noticeable
gap in the field that numerous scholars are beginning to turn
towards: that is, organizations of consumers themselves who have
chosen to speak for all consumers and similar such bodies of
experts which act on behalf of consumers. The volume is fortunate
in drawing upon a number of scholars who are about to publish major
works on the subject, but who are happy to provide summary versions
of their work for the volume. The book pays particular attention to
specific moments in consumer mobilization and expertise, capturing
the range of types of expert consumers across the twentieth
century, from ethical consumer groups at the beginning, to
intellectuals, housewives, economists and public officials. It
addresses questions on the nature of consumer organizing, which
bodies can speak for consumers, whether one consumer voice can ever
be identified and the relationship between consumption and
citizenship. Overview pieces demonstrate the larger narratives
involved in the study of the expert consumer, whilst more
comparative essays set out the nature of transatlantic exchanges.
Other contributions point to the similarities across seemingly
different consumption regimes, while case studies of specific
organisations and key historical moments draw out the
particularities of consumer expertise.
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