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The Consuming Instinct - What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature (Paperback)
Loot Price: R456
Discovery Miles 4 560
You Save: R68
(13%)
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The Consuming Instinct - What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature (Paperback)
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List price R524
Loot Price R456
Discovery Miles 4 560
You Save R68 (13%)
Expected to ship within 10 - 15 working days
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In this highly informative and entertaining book, the founder of
the vibrant new field of evolutionary consumption illuminates the
relevance of our biological heritage to our daily lives as
consumers. While culture is important, the author shows that innate
evolutionary forces deeply influence the foods we eat, the gifts we
offer, the cosmetics and clothing styles we choose to make
ourselves more attractive to potential mates, and even the cultural
products that stimulate our imaginations (such as art, music, and
religion). The book demonstrates that most acts of consumption can
be mapped onto four key Darwinian drives-namely, survival (we
prefer foods high in calories); reproduction (we use products as
sexual signals); kin selection (we naturally exchange gifts with
family members); and reciprocal altruism (we enjoy offering gifts
to close friends). The author further highlights the analogous
behaviors that exist between human consumers and a wide range of
animals.For anyone interested in the biological basis of human
behavior or simply in what makes consumers tick-marketing
professionals, advertisers, psychology mavens, and consumers
themselves-this is a fascinating read.
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