In the 1930s, the United States almost regulated advertising to a
degree that seems unthinkable today. Activists viewed modern
advertising as propaganda that undermined the ability of consumers
to live in a healthy civic environment. Organized consumer
movements fought the emerging ad business and its practices with
fierce political opposition. Inger L. Stole examines how consumer
activists sought to limit corporate influence by rallying popular
support to moderate and change advertising. Stole weaves the story
through the extensive use of primary sources, including archival
research done with consumer and trade group records, as well as
trade journals and engagement with the existing literature. Her
account of the struggle also demonstrates how public relations
developed in order to justify laissez-faire corporate advertising
in light of a growing consumer rights movement, and how the failure
to rein in advertising was significant not just for civic life in
the 1930s but for our era as well.
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