Offering a novel view on morality in consumption, this book
creatively examines how the seven deadly sins - pride, greed, lust,
gluttony, envy, wrath, and sloth - are embodied in contemporary
consumer society. Each of the seven chapters summarizes previous
literature of the sins across disciplinary boundaries, and explores
how consumption is likely to change in the future. The sins are
presented as social, historical, cultural and political constructs,
relying on the underlying assumptions of cultural consumer
research. Each is elaborated on within particular consumption and
marketing-related spheres, including advertising, retail
environment, convenience food consumption, poverty, and ethical
consumption. Consequently, the book provides a new way to
understand contemporary consumer culture. Although beginning with
the dark notions of sinfulness, the authors conclude with a hopeful
tone for positive transformations in consumption. This fascinating
book will be of significant interest to consumer researchers and
post-graduate students studying the effects of consumption in
social science disciplines, including marketing, business and
sociology. Contributors include: L. Alhonnoro, P. Berg, P. Borisov,
J. Gummerus, K. Hellen, A. Huuhka, M.-M. Jaskari, H.
Kauppinen-Raisanen, P. Laaksonen, H. Leipamaa-Leskinen, H.T.
Luomala, A. Norrgrann, C. Rodriguez Santos, J. Sihvonen, H.
Syrjala, M. Saaksjarvi, L.L.M. Turunen, C. von Koskull
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