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Books > Business & Economics > Business & management > Sales & marketing > Market research

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Marketing and American Consumer Culture - A Cultural Studies Analysis (Hardcover, 1st ed. 2016) Loot Price: R2,094

Discovery Miles 20 940

Repayment Terms: R196 pm x 12*

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Marketing and American Consumer Culture - A Cultural Studies Analysis (Hardcover, 1st ed. 2016): Arthur Asa Berger

Marketing and American Consumer Culture - A Cultural Studies Analysis (Hardcover, 1st ed. 2016)

Arthur Asa Berger

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Loot Price R2,094 Discovery Miles 20 940 | Repayment Terms: R196 pm x 12*

Expected to ship within 12 - 17 working days

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This book offers a cultural studies approach to marketing and advertising and shows readers how scholars from different academic disciplines make sense of marketing's role in American culture and society. It is written in an accessible style and has numerous drawings by the author to give it more visual interest.

General

Imprint:	Springer International Publishing AG
Country of origin:	Switzerland
Release date:	December 2016
First published:	2016
Authors:	Arthur Asa Berger
Dimensions:	210 x 148 x 11mm (L x W x T)
Format:	Hardcover
Pages:	164
Edition:	1st ed. 2016
ISBN-13:	978-3-319-47327-7
Categories:	Books > Reference & Interdisciplinary > Interdisciplinary studies > Cultural studies > General Books > Social sciences > Sociology, social studies > Social issues > Consumer issues Books > Business & Economics > Business & management > Sales & marketing > Market research Promotions
LSN:	3-319-47327-1
Barcode:	9783319473277