Focusing on the service economy, and designed especially for
non-economics majors, this practical text establishes a new and
enduring blend of topics for courses in consumer economics and
consumerism. Consumer Economics develops useful perspectives and
rules of thumb to guide decision making. As it introduces the
fundamentals of markets, consumer choice, financial assessment,
risk avoidance, etc., it presses students to appreciate the world
of markets and to clarify their personal priorities for decision
making in such a world.
Boxed sections throughout the text illustrate concepts and
provide examples, and each chapter includes a summary, consumer
workshop, questions for study, and suggested readings.
CONTENTS
I. Getting Started
1. Introduction -- 2. Consumers -- 3. The Marketplace 4.
Negotiation -- 5. Household Accounts
II. Priorities and Choices
6. Routine Shopping -- 7. Buying Durables -- 8. Borrowing 9.
Risk and Uncertainty -- 10. Saving and Investing 11. Gains from
International Trade
III. Consumer Rights and Protections
12. A History of Consumer Protection
13. Today's Consumer Protection System
14. Economic Footings for Consumer Policy
IV. Momentous Decisions
15. Housing -- 16. Cars -- 17. College -- 18. Kids 19. The Green
Way -- 20. Health Care 21. Retirement -- 22. Death: Planning and
Perspective
V. Consumers and the National Economy
23. National Consumption Its Measurement and Determination
24. Consumption and National Prosperity
25. Consumers and Government Spending
General
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