Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences (Hardcover)

In the world of economics and business, engaging with loyal customers while also seeking out new, potential customers is a must. With the recent advancements of social media technology, these operations have increased the need for more developed methods to mesh consumer-business relationships and retention. The Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences is a thought-provoking reference source that provides vital insight into the application of present-day customer relationship management within the retail industry. While highlighting topics such as digital communication, e-retailing, and social media marketing, this publication explores in-depth merchandiser knowledge as well as the methods behind positive retailer-consumer relationships. This book is ideally designed for managers, executives, CEOs, sales professionals, marketers, advertisers, brand managers, retail experts, academicians, researchers, and students.

General

Imprint:	Business Science Reference
Country of origin:	United States
Release date:	October 2019
First published:	2020
Editors:	Fabio Musso • Elena Druica
Dimensions:	279 x 216mm (L x W)
Format:	Hardcover
Pages:	400
ISBN-13:	978-1-79981-412-2
Categories:	Books > Business & Economics > Economics > General Books > Social sciences > Sociology, social studies > Social issues > Consumer issues Books > Business & Economics > Business & management > Sales & marketing > Market research
LSN:	1-79981-412-2
Barcode:	9781799814122

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