Perspectives on Consumer Choice - From Behavior to Action, from Action to Agency (Hardcover, 1st ed. 2016)

Evaluating the ways in which we construe consumer choice, this book examines the psychology, methods and realities of the role it plays for today's consumer. Confronted by competing brands and products, services, and e-tailed opportunities that are but a click away, how does the consumer choose among them to achieve the particular array of goods to suit their lifestyle? Consumer researchers often seek to explain consumer choice by attributing it to beliefs, desires, attitudes, and intentions in the absence of any theoretical justification. Perspectives on Consumer Choice is the outcome of a research program that employs cognitive explanations in a responsible and disciplined way to genuinely elucidate consumer choice in social scientific terms. Employing a reasoned approach to understanding consumption, this book builds upon theoretical and empirical research in economic psychology, behavioral economics and philosophy as well as marketing and consumer research.

General

Imprint:	Palgrave Macmillan
Country of origin:	United Kingdom
Release date:	October 2016
First published:	2016
Authors:	Gordon R. Foxall
Dimensions:	210 x 148 x 24mm (L x W x T)
Format:	Hardcover - Cloth over boards
Pages:	326
Edition:	1st ed. 2016
ISBN-13:	978-1-137-50119-6
Categories:	Books > Social sciences > Psychology > Social, group or collective psychology Books > Social sciences > Sociology, social studies > Social issues > Consumer issues Books > Business & Economics > Business & management > Management & management techniques > Organizational theory & behaviour Books > Business & Economics > Business & management > Sales & marketing > Market research Promotions
LSN:	1-137-50119-7
Barcode:	9781137501196

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