Exploring the Dynamics of Consumerism in Developing Nations (Hardcover)

As developing nations consume more goods, their relevance in the global marketplace increases. Existing assumptions and postulations about consumer consumption in various societies are being displaced largely due to the dynamic nature of the market. However, research has not been adequately devoted to explore the developments in consumer behavior in developing nations, which has resulted in numerous unanswered questions. Exploring the Dynamics of Consumerism in Developing Nations provides vital research on consumer behavior in developing countries and changes in the socio-cultural dimensions of marketing. While highlighting topics such as celebrity influence, marketing malpractices, and the adoption of e-government, this publication is ideally designed for researchers, advanced-level students, policymakers, and managers.

General

Imprint:	IGI Global
Country of origin:	United States
Release date:	2019
First published:	2019
Editors:	Ayantunji Gbadamosi
Dimensions:	279 x 216mm (L x W)
Format:	Hardcover
Pages:	428
ISBN-13:	978-1-5225-7906-9
Categories:	Books > Social sciences > Sociology, social studies > Social issues > Consumer issues Promotions
LSN:	1-5225-7906-0
Barcode:	9781522579069

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