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India Reloaded - Inside India's Resurgent Consumer Market (Hardcover)
Loot Price: R1,367
Discovery Miles 13 670
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India Reloaded - Inside India's Resurgent Consumer Market (Hardcover)
Expected to ship within 12 - 17 working days
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Donate to Against Period Poverty
Total price: R1,387
Discovery Miles: 13 870
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Brands and businesses from across the globe have tried to leverage
the India opportunity, based upon simplistic and widely-held
assumptions. This book takes a critical look at these myths and
contradictions from an inside perspective, presenting a fresh and
nuanced perspective on the opportunities that the Indian market
offers. It draws upon a wealth of data, from consumer research,
market data, macroeconomic research, popular culture and case
studies, to provide a thorough and compelling insight into what
makes for success in the complex Indian market, based upon two
decades of experience.
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