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India Reloaded - Inside India's Resurgent Consumer Market (Hardcover) Loot Price: R1,307
Discovery Miles 13 070
Repayment Terms: R122 pm x 12*
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India Reloaded - Inside India's Resurgent Consumer Market (Hardcover): D. Sinha

India Reloaded - Inside India's Resurgent Consumer Market (Hardcover)

D. Sinha

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Loot Price R1,307 Discovery Miles 13 070 | Repayment Terms: R122 pm x 12*

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Brands and businesses from across the globe have tried to leverage the India opportunity, based upon simplistic and widely-held assumptions. This book takes a critical look at these myths and contradictions from an inside perspective, presenting a fresh and nuanced perspective on the opportunities that the Indian market offers. It draws upon a wealth of data, from consumer research, market data, macroeconomic research, popular culture and case studies, to provide a thorough and compelling insight into what makes for success in the complex Indian market, based upon two decades of experience.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Release date: June 2015
Authors: D. Sinha
Dimensions: 216 x 140 x 20mm (L x W x T)
Format: Hardcover
Pages: 184
ISBN-13: 978-1-137-36709-9
Categories: Books > Business & Economics > Business & management > Business strategy
Books > Social sciences > Sociology, social studies > Social issues > Consumer issues
Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 1-137-36709-1
Barcode: 9781137367099

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