Integrated Communication - Synergy of Persuasive Voices (Hardcover)

Building brands through integrated marketing is an approach being used by all top-level marketing strategists. The result of a series of papers presented at the eleventh annual Advertising and Consumer Psychology Conference held in Chicago, this volume brings together researchers and professionals whose efforts focus on integrating the various persuasive tools of marketing. It goes beyond case studies of the use of integrated marketing to look at how integrated communication actually works on achieving optimal effects on the various audiences for products.

General

Imprint:	Psychology Press
Country of origin:	United States
Release date:	1996
First published:	1996
Editors:	Esther Thorson • Jeri Moore
Dimensions:	229 x 152 x 31mm (L x W x T)
Format:	Hardcover
Pages:	396
ISBN-13:	978-0-8058-1391-3
Categories:	Books > Social sciences > Psychology > General Books > Social sciences > Sociology, social studies > Social issues > Consumer issues Books > Business & Economics > Business & management > Sales & marketing > General
LSN:	0-8058-1391-8
Barcode:	9780805813913

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