Implementing Automation Initiatives in Companies to Create Better-Connected Experiences (Hardcover)

Digital transformation is spreading throughout every industry all over the world. Acquiring new technologies to use within business practices increases productivity and strengthens the connection between businesses and their consumers. The digital transformation process and automation promotion must be intensified and explored globally so that economies can grow and develop, providing a better quality of life for their populations. Implementing Automation Initiatives in Companies to Create Better-Connected Experiences explores the most current and decisive topics for business and academia. It evaluates the ways in which automation and connectivity help the decision-making process of companies and the learning process for students and researchers. Covering topics such as consumer behavior, omnichannel retailing, and metaverse applications in business, this premier reference source is an excellent resource for business executives and managers, IT managers, marketers, agencies, government officials, students and faculty of higher education, researchers, and academia.

General

Imprint:	IGI Global
Country of origin:	United States
Release date:	June 2022
First published:	2022
Editors:	Jorge Remondes • Sandrina Teixeira
Dimensions:	279 x 216mm (L x W)
Format:	Hardcover
Pages:	320
ISBN-13:	978-1-66845-538-8
Categories:	Books > Social sciences > Sociology, social studies > Social issues > Consumer issues
LSN:	1-66845-538-2
Barcode:	9781668455388

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