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Utilizing Gamification in Servicescapes for Improved Consumer Engagement (Hardcover)
Loot Price: R6,723
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Utilizing Gamification in Servicescapes for Improved Consumer Engagement (Hardcover)
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As consumers increase their purchases from online retailers,
businesses must find exceedingly innovative ways to increase
customer engagement. While online gaming has become increasingly
prevalent, motivating customers through the same means has gained
greater importance for businesses. Utilizing Gamification in
Servicescapes for Improved Consumer Engagement is a pivotal
reference source that provides vital research on employing various
gamification mechanics to alter and enhance certain behaviors in
marketing contexts. While highlighting topics such as online
gaming, user engagement, and target marketing, this book is ideally
designed for retailers, advertisers, marketers, promotion
coordinators, industry professionals, business executives,
managers, researchers, academicians, and students seeking current
research on bridging servicescapes and marketing literature with
gamification.
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