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Books > Social sciences > Sociology, social studies > Social groups & communities > Age groups > Children
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Analyzing Children's Consumption Behavior: Ethics, Methodologies, and Future Considerations (Hardcover)
Loot Price: R4,450
Discovery Miles 44 500
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Analyzing Children's Consumption Behavior: Ethics, Methodologies, and Future Considerations (Hardcover)
Series: Advances in Marketing, Customer Relationship Management, and E-Services
Expected to ship within 12 - 17 working days
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To gain the most competitive edge, marketers must continually
optimize their promotional strategies. While the adult population
is a prominent target, there is significant market potential for
young consumers as well. Analyzing Children's Consumption Behavior:
Ethics, Methodologies, and Future Considerations presents a dynamic
overview of the best practices for marketing products that target
children as consumers and analyzes the most effective promotional
strategies being utilized. Highlighting both the advantages and
challenges of targeting young consumers, this book is a pivotal
reference source for marketers, professionals, researchers,
upper-level students, and practitioners interested in emerging
perspectives on children's consumption behavior.
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