Analyzing Children's Consumption Behavior: Ethics, Methodologies, and Future Considerations (Hardcover)

To gain the most competitive edge, marketers must continually optimize their promotional strategies. While the adult population is a prominent target, there is significant market potential for young consumers as well. Analyzing Children's Consumption Behavior: Ethics, Methodologies, and Future Considerations presents a dynamic overview of the best practices for marketing products that target children as consumers and analyzes the most effective promotional strategies being utilized. Highlighting both the advantages and challenges of targeting young consumers, this book is a pivotal reference source for marketers, professionals, researchers, upper-level students, and practitioners interested in emerging perspectives on children's consumption behavior.

General

Imprint:	IGI Global
Country of origin:	United States
Series:	Advances in Marketing, Customer Relationship Management, and E-Services
Release date:	August 2016
First published:	2017
Authors:	Jony Haryanto • Luiz Moutinho
Dimensions:	229 x 152 x 23mm (L x W x T)
Format:	Hardcover
Pages:	225
ISBN-13:	978-1-5225-0993-6
Categories:	Books > Business & Economics > Economics > General Books > Social sciences > Sociology, social studies > Social issues > Consumer issues Books > Business & Economics > Business & management > Sales & marketing > General Books > Social sciences > Sociology, social studies > Social groups & communities > Age groups > Children
LSN:	1-5225-0993-3
Barcode:	9781522509936

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