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Analyzing Children's Consumption Behavior: Ethics, Methodologies, and Future Considerations (Hardcover) Loot Price: R4,156
Discovery Miles 41 560
Repayment Terms: R389 pm x 12*
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Analyzing Children's Consumption Behavior: Ethics, Methodologies, and Future Considerations (Hardcover): Jony Haryanto,...

Analyzing Children's Consumption Behavior: Ethics, Methodologies, and Future Considerations (Hardcover)

Jony Haryanto, Luiz Moutinho

Series: Advances in Marketing, Customer Relationship Management, and E-Services

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Loot Price R4,156 Discovery Miles 41 560 | Repayment Terms: R389 pm x 12*

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To gain the most competitive edge, marketers must continually optimize their promotional strategies. While the adult population is a prominent target, there is significant market potential for young consumers as well. Analyzing Children's Consumption Behavior: Ethics, Methodologies, and Future Considerations presents a dynamic overview of the best practices for marketing products that target children as consumers and analyzes the most effective promotional strategies being utilized. Highlighting both the advantages and challenges of targeting young consumers, this book is a pivotal reference source for marketers, professionals, researchers, upper-level students, and practitioners interested in emerging perspectives on children's consumption behavior.

General

Imprint: IGI Global
Country of origin: United States
Series: Advances in Marketing, Customer Relationship Management, and E-Services
Release date: August 2016
First published: 2017
Authors: Jony Haryanto • Luiz Moutinho
Dimensions: 229 x 152 x 23mm (L x W x T)
Format: Hardcover
Pages: 225
ISBN-13: 978-1-5225-0993-6
Categories: Books > Business & Economics > Economics > General
Books > Social sciences > Sociology, social studies > Social issues > Consumer issues
Books > Business & Economics > Business & management > Sales & marketing > General
Books > Social sciences > Sociology, social studies > Social groups & communities > Age groups > Children
Promotions
LSN: 1-5225-0993-3
Barcode: 9781522509936

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