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Books > Business & Economics > Business & management > Business ethics
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Ethical Consumerism and Comparative Studies Across Different Cultures - Emerging Research and Opportunities (Hardcover)
Loot Price: R4,685
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Ethical Consumerism and Comparative Studies Across Different Cultures - Emerging Research and Opportunities (Hardcover)
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One of the integral parts of determining business success directly
correlates to how well a company interacts with their customers.
This increased demand for direct communication has evolved how
companies cooperate with their patrons and examines how essential
ethics is related to these communications. Ethical Consumerism and
Comparative Studies Across Different Cultures: Emerging Research
and Opportunities provides emerging research exploring the
theoretical and practical aspects of the fundamental issues related
to ethical consumerism and applications within business, science,
engineering, and technology and examines the impact Arab and global
cultures have on consumerism. Featuring coverage on a broad range
of topics such as business ethics, data management, and global
business, this book is ideally designed for managers, executives,
advertisers, marketers, sales directors, practitioners,
researchers, academicians, and students.
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