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Books > Business & Economics > Business & management > Business ethics
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Sustainability in Coffee Production - Creating Shared Value Chains in Colombia (Hardcover)
Loot Price: R4,167
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Sustainability in Coffee Production - Creating Shared Value Chains in Colombia (Hardcover)
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Coffee, as a commodity and through its global value chains, is the
focus of much interest to achieve fair trade and equitable outcomes
for producers, processors and consumers. It has iconic cultural and
economic significance for Colombia, which is one of the world's
major coffee producers for the global market. This book examines
sustainable coffee production in Colombia, specifically the
initiatives of Nestle to create shared value. It describes the
transformation of the coffee landscape by the development of
economically, socially and environmentally viable and dedicated
supply chains. Suppliers have been encouraged to shift production
and quality paradigms, in order to develop long-term and
sustainable strategies for higher value and premium quality
products. This has been partially achieved by establishing a robust
partnership with the Coffee Growers Federation and other public,
private and social actors, thereby taking control of the
institutional architecture and knowledge base that exists in the
country. The book provides an important lesson of corporate social
responsibility and the creation of shared value for the benefit of
farmers, corporations and consumers.
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