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Olympic Television - Broadcasting the Biggest Show on Earth (Paperback)
Loot Price: R1,133
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Olympic Television - Broadcasting the Biggest Show on Earth (Paperback)
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As the Olympic spectacle grows, broadcast coverage becomes bigger,
more complex, and more sophisticated. Part sporting event, part
reality show, and part global festival, the Olympics can be seen as
both intensely nationalistic and a celebration of a shared sense of
international community. This book sheds new light on how the
Olympic experience has been shaped by television and expanded
across multiple platforms and formats. Combining a multitude of
approaches ranging from interviews to content analyses to audience
surveys, the book explores the production, influence, and
significance of Olympic media in contemporary society. Built on a
central case study of NBC's coverage of the Rio Games in 2016,
which is then placed within 20 years of content analyses, the book
focuses on the entire Olympic television process from production to
content to effects. Touching on key themes such as race, gender,
history, consumerism, identity, nationalism, and storytelling,
Olympic Television: Broadcasting the Biggest Show on Earth is
fascinating reading for any student or scholar with an interest in
sport, media, and the global impact of mega-events.
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