This book is the first full-length study of one of the most widely
read publications of nineteenth-century Britain, the London
Journal, over a period when mass-market reading in a modern sense
was born. Treating the magazine as a case study, the book maps the
Victorian mass-market periodical in general and provides both new
bibliographical and theoretical knowledge of this area. Andrew King
argues the necessity for an interdisciplinary vision that
recognises that periodicals are commodities that occupy specific
but constantly unstable places in a dynamic cultural field. He
elaborates the sociological work of Pierre Bourdieu to suggest a
model of cultural 'zones' where complex issues of power are
negotiated through both conscious and unconscious strategies of
legitimation and assumption by consumers and producers. He also
critically engages with cultural theory as well as traditional
scholarship in history, art history, and literature, combining a
political economic approach to the commodity with an aesthetic
appreciation of the commodity as fetish. Previous commentators have
coded the mass market as somehow always 'feminine', and King offers
a genealogy of how such a gender identity came about.
Fundamentally, however, the author relies on new and extensive
primary research to ground the changing ways in which the reading
public became consumers of literary commodities on a scale never
before seen. Finally, King recontextualizes within the Victorian
mass market three key novels of the time - Walter Scott's Ivanhoe
(serialised in the London Journal 1859-60), Mary Braddon's Lady
Audley's Secret (1863), and a previously unknown version of
A0/00mile Zola's The Ladies' Paradise (1883) - and in so doing he
lends them radically new and unexpected meanings.
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