Retailing: Environment and Operations is a complete introduction to
the retail environment and retail operations for students of
retailing, marketing, service management and related studies. It
covers all the key areas of retailing activity and the supply
chain. The text introduces and integrates appropriate business,
consumer and social concepts to provide an effective framework for
the study of retailing, specifically within the UK. It focuses on
how managers and professionals in the consumer supply chain can
improve their market effectiveness and operational efficiency.
Written in an accessible style, Retailing: Environment and
Operations is designed for use on a single one-year course, a
double one-semester module or two one-semester modules. The book is
written in language accessible to the student and future manager.
It builds on simple concepts to provide a sound foundation for
further critical studies in retailing and service management. The
analysis is illustrated with numerous case studies, tip/examples
and discussion topics. Retailing: Environment and Operations is
ideal for first year students on a degree or higher diploma course
in retailing, service management or marketing.
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