Retailing - Environment and Operations (Paperback, New edition)

Retailing: Environment and Operations is a complete introduction to the retail environment and retail operations for students of retailing, marketing, service management and related studies. It covers all the key areas of retailing activity and the supply chain. The text introduces and integrates appropriate business, consumer and social concepts to provide an effective framework for the study of retailing, specifically within the UK. It focuses on how managers and professionals in the consumer supply chain can improve their market effectiveness and operational efficiency. Written in an accessible style, Retailing: Environment and Operations is designed for use on a single one-year course, a double one-semester module or two one-semester modules. The book is written in language accessible to the student and future manager. It builds on simple concepts to provide a sound foundation for further critical studies in retailing and service management. The analysis is illustrated with numerous case studies, tip/examples and discussion topics. Retailing: Environment and Operations is ideal for first year students on a degree or higher diploma course in retailing, service management or marketing.

General

Imprint:	Cengage Learning (Emea) Ltd
Country of origin:	United Kingdom
Release date:	December 2001
First published:	2002
Authors:	Andrew Newman • Peter Cullen
Dimensions:	245 x 190 x 27mm (L x W x T)
Format:	Paperback
Pages:	512
Edition:	New edition
ISBN-13:	978-1-86152-533-8
Categories:	Books > Business & Economics > Industry & industrial studies > Distributive industries > Retail sector Promotions
LSN:	1-86152-533-8
Barcode:	9781861525338

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!