The media star has become a powerful, almost unparalleled,
cultural sign, even as the star system has undergone radical
transformation since the era of the Hollywood studio system.
Today's film industry continues to market and promote its products
through actors in ways that seek to capture the often elusive
quality that a star can embody. Using contemporary stars such as
Robert De Niro, Keanu Reeves, Arnold Schwarzenegger, and Dennis
Hopper, this anthology of essays applies a variety of theoretical
tools in its attempt to understand how we interpret stars, and how
we can begin to understand their cultural significance.
Likewise, the study explores how the star system has become an
increasingly complex phenomenon within society at large, extending
its impact beyond the cinema into music, sports, and fashion. Many
of the essays collected here consider this shift and examine how
personae including the director (Sam Peckinpah), the royalty
(Princess Diana) and even the digital star (Lara Croft) have
captured the cultural imagination and have come to attain qualities
as star-like as those of the silver screen.
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