The Magic of Bollywood - At Home and Abroad (Paperback)

Few would deny that the most significant weapon in India's cultural and artistic armory is its avowedly commercial cinema, now known as Bollywood. This anthology aims to portray the "soft" power of Bollywood, which makes it a unique and powerful disseminator of Indian culture and values abroad. The essays in the book examine Bollywood's popularity within and outside South Asia, focusing on its role in international relations and diplomacy. In addition to contributions that directly engage with the notion of soft power, a number of essays in the volume testify to the attractiveness of Bollywood cinema for ethnically diverse groups across the world, probe the reasons for its appeal, and explore its audiences' identification with cinematic narratives. Established and emerging scholars in literature, theater, film, dance, music, media, cultural studies, and sociology from different parts of the world present their views from multidisciplinary perspectives based on case studies from Australia, New Zealand, the UK, Germany, Russia, the US, Senegal, Pakistan, Bangladesh, Indonesia and Canada, in addition to India.

General

Imprint:	Sage Publications India Pvt Ltd
Country of origin:	India
Release date:	April 2021
First published:	2012
Editors:	Anjali Gera Roy
Dimensions:	215 x 139mm (L x W)
Format:	Paperback
Pages:	356
ISBN-13:	978-93-53-88108-5
Categories:	Books > Reference & Interdisciplinary > Communication studies > Media studies Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Cinema industry Promotions
LSN:	93-53-88108-0
Barcode:	9789353881085

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