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The Ride of a Lifetime - Lessons in Creative Leadership from 15 Years as CEO of the Walt Disney Company (Hardcover)
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The Ride of a Lifetime - Lessons in Creative Leadership from 15 Years as CEO of the Walt Disney Company (Hardcover)
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List price R601
Loot Price R502
Discovery Miles 5 020
You Save R99 (16%)
Expected to ship within 9 - 15 working days
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'One of the best business books I've read in years.' BILL GATES THE
#1 NEW YORK TIMES BESTSELLER A SUNDAY TIMES BOOK OF THE YEAR 2019
_____________________________ The CEO of Disney, one of Time's most
influential people of 2019, shares the ideas and values he embraced
to reinvent one of the most beloved companies in the world and
inspire the people who bring the magic to life. Robert Iger became
CEO of The Walt Disney Company in 2005, during a difficult time.
Morale had deteriorated, competition was intense, and technology
was changing faster than at any time in the company's history. His
vision came down to three clear ideas: Recommit to the concept that
quality matters, embrace technology instead of fighting it, and
think bigger-think global-and turn Disney into a stronger brand in
international markets. Fourteen years later, Disney is the largest,
most respected media company in the world, counting Pixar, Marvel,
Lucasfilm and 21st Century Fox among its properties. Its value is
nearly five times what it was when Iger took over, and he is
recognized as one of the most innovative and successful CEOs of our
era. In The Ride of a Lifetime, Robert Iger shares the lessons he's
learned while running Disney and leading its 200,000 employees, and
he explores the principles that are necessary for true leadership,
including: Optimism. Even in the face of difficulty, an optimistic
leader will find the path toward the best possible outcome and
focus on that, rather than give in to pessimism and blaming.
Courage. Leaders have to be willing to take risks and place big
bets. Fear of failure destroys creativity. Decisiveness. All
decisions, no matter how difficult, can be made on a timely basis.
Indecisiveness is both wasteful and destructive to morale.
Fairness. Treat people decently, with empathy, and be accessible to
them. 'Bob Iger has not only lived up to ninety-six years of
groundbreaking history but has moved the Disney brand far beyond
anyone's expectations, and he has done it with grace and audacity.
This books shows you how that happened.' STEVEN SPIELBERG
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