Asa Candler rose from a rural background to reap a fortune. His
windfall came from purchasing the Coca-Cola formula in 1888 and
establishing the company that became a national phenomenon in less
than a decade. In "Formula for Fortune," author Ann Uhry Abrams
narrates the life and times of Candler-from his ancestral
background to the death of the last of his five children.
"Formula for Fortune" not only shows how he turned his
entrepreneurial genius into an empire, but also relates his status
in Atlanta, Georgia, as a prominent banker, realtor,
philanthropist, civil servant, and mayor.
Painting a lively portrait of the past, this biography tells a
fascinating American story that covers a century of American and
Southern life as seen through the eyes of a middle-class family
elevated to prominence by their patriarch's incredible success. It
not only provides a peek into the horse-and-buggy days of one of
the nation's major corporations, but also follows Coca-Cola's
fascinating transformation from patent-medicine to international
phenomenon. Family dynamics weave through this drama of love,
disappointments, and disaster played out against the background of
four wars, a race riot, technological revolutions, and numerous
courtroom dramas.
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