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Books > Social sciences > Sociology, social studies > Anthropology
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Locating Television - Zones of Consumption (Paperback)
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Locating Television - Zones of Consumption (Paperback)
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Locating Television: Zones of Consumption takes an important next
step for television studies: it acknowledges the growing diversity
of the international experience of television today in order to
address the question of 'what is television now?' The book
addresses this question in two interrelated ways: by situating the
consumption of television within the full range of structures,
patterns and practices of everyday life; and by retrieving the
importance of location as fundamental to these structures, patterns
and practices - and, consequently, to the experience of television.
This approach, involving collaboration between authors from
cultural studies and cultural anthropology, offers new ways of
studying the consumption of television - in particular, the use of
the notion of 'zones of consumption' as a new means of locating
television within the full range of its spatial, temporal,
cultural, political and industrial contexts. Although the study
draws its examples from a wide range of locations (the US, the UK,
Australia, Malaysia, Cuba, and the Chinese language markets in Asia
- -Hong Kong, Singapore, China and Taiwan), its argument is
strongly informed by the evidence and the insights which emerged
from ethnographic research in Mexico. This research site serves a
strategic purpose: by working on a location with a highly developed
and commercially successful transnational television industry, but
which is not among the locations usually considered by television
studies written in English, the limitations to some of the
assumptions underlying the orthodoxies in Anglo-American television
studies are highlighted. Suitable for both upper level students and
researchers, this book is a valuable and original contribution to
television, media and cultural studies, and anthropology,
presenting approaches and evidence that are new to the field.
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