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Books > Health, Home & Family > Self-help & practical interests > Advice on careers & achieving success
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The Story Factor - Inspiration, Influence, and Persuasion through the Art of Storytelling (Paperback)
Loot Price: R460
Discovery Miles 4 600
You Save: R65
(12%)
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The Story Factor - Inspiration, Influence, and Persuasion through the Art of Storytelling (Paperback)
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List price R525
Loot Price R460
Discovery Miles 4 600
You Save R65 (12%)
Expected to ship within 10 - 15 working days
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Anyone seeking to influence others must first know their own story,
and how to tell it properly. Whether you're proposing a risky new
venture, trying to close a deal, or leading a charge against
injustice, you have a story to tell. Tell it well and you will
create a shared experience with your listeners that can have
profound results. In this modern classic, Annette Simmons reminds
us that the oldest tool of influence is also the most powerful.
Fully revised and updated to account for new technology and social
media, along with two new chapters on the role of stories in the
development of civilization and how to adjust your story to your
specific goal, Simmons showcases over a hundred examples of
effective storytelling drawn from the front lines of business and
government, as well as myths, fables, and parables from around the
world. Whether writing a screenplay, or announcing a corporate
reorganization, Simmons illustrates how story can be used in ways
that cold facts, bullet points, and directives can't. These
stories, combined with practical storytelling techniques, show
anyone how to become a more effective communicator and achieve
their goals.
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