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Books > Social sciences > Sociology, social studies > Social issues
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Labour Markets and Identity on the Post-Industrial Assembly Line (Paperback)
Loot Price: R1,328
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Labour Markets and Identity on the Post-Industrial Assembly Line (Paperback)
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As a product of its time, the call centre utilises new developments
in telecommunications and information technology to offer
cost-efficient delivery systems for customer care. Efficiency,
productivity and flexibility are all embodiments of neoliberal
market capitalism and are all personified in the call centre
operation, as well as the structure of the labour market in
general. Thus the individual and the workplace are embedded in a
variety of global processes. In order to frame the context in which
call centre operations exist today and their employees (mainly
young men and women) negotiate the increasingly risky and
individualised task of developing an identity or sense of belonging
in the world, Labour Markets and Identity on the Post-Industrial
Assembly Line sets out the economic, social and political changes
over the last three decades that have restructured the labour
market, altered the balance between labour, management and the
state, and unleashed global market capitalism upon previously
sheltered areas of the economy and social life in both Britain and
elsewhere. This ground-breaking book offers one of the first real
qualitative sociological investigations of a relatively new form of
employment, to see what life is like on the 'post-industrial
assembly line', whilst also taking a close look at the nature of
class, identity and subjectivity in relation to young people coming
of age in a world dramatically altered over the last three decades.
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