More than ever, people crave new ideas, new ways of seeing and
interpreting behaviour; of changing their companies and lives and
of being more creative. Insight today has become an essential tool
for seeing things differently and more deeply to enable you to
understand better the trends and changes going on around you and
your work/business. This book is an entertaining, instructive and
accessible guide to understanding and deploying insight to see
things differently and find creativity from all sources and in all
places. Insight has become an important way to gain a deeper
understanding of how your customers think and feel about your
products and services. Part of the Concise Advice series of short
and powerful guides, the book explains what insight is, why insight
is so important (and yet so poorly misunderstood and under-used),
and how can we nurture and develop it in our work and even personal
lives.
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