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Modernity And Consumption: Theory, Politics, And The Public In Singapore And Malaysia (Paperback)
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Modernity And Consumption: Theory, Politics, And The Public In Singapore And Malaysia (Paperback)
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The Enlightenment theorists involved in the public/private debate
exposed the logical fallacies of theology and the philosophical
weaknesses of metaphysics but left little room for understanding
contemporary modes of consumption. What does it mean to be a
consumer in the early 21st century? Do modern markets provide real
choices for consumers in neoliberal capitalist democracies? Or are
consumers ironically slaves to their own patterns of consumption?
Rejecting Habermas' conceptualizations in The Structural
Transformation of the Public Sphere (1991), Rappa offers an
examination of modernity and consumption with a non-Marxist,
modernity-Resistance-theoretical frame (mRf). He argues that late
modernity - the ethos, experience, and consciousness of global and
technological transformation today - is not about the fusion of
"public and private" spaces. Rather, modernity and consumption
involves the deep penetration of private space by public space to
the extent that private space becomes dependent, conditional, and
decrepit. The "Private" has become contingent on the "Public".
Decisions about what to consume no longer reflect the mindful
choices of private, interest-seeking, and wealth-maximizing
individuals but reveal a new kind of public control through
foundational images of success, failure, horror, violence, and
hope.
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