For a company to grow it needs to generate more margin of profit.
It can generate more profit if it provides more value to customers.
For this, it needs to put more value in each of the value
activities. Agrawal, Satpathy, and Mohapatra demonstrate how a firm
can use innovation at all levels (strategic, functional and
operational) to provide benefits to the entire value chain.
Particularly in developing economies, there is a need for business
alignment with innovation strategy and execution of strategies, and
this book explains these to the readers through real-word examples
and case studies, taking the environment into consideration and
concentrating on not just growth but sustainable growth.
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