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Innovative Solutions - What Designers Need to Know for Today's Emerging Markets (Paperback)
Loot Price: R2,116
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Innovative Solutions - What Designers Need to Know for Today's Emerging Markets (Paperback)
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Expanding into emerging markets brings with it a specific set of
challenges for designing products and services. Not only do
cultural differences play a role in what, how, and why customers
behave the way they do, but existing technologies, distribution
channels, and the wants and needs of consumers become additional
challenges when establishing market shares in the developing world.
Innovative Solutions: What Designers Need to Know for Today's
Emerging Markets describes the landscape of these new markets and
discusses research and design methodologies tailored to them. Local
designers and researchers offer insight directly from the depths of
India, China, and other parts of the world. They take an in-depth
look at user research methods in underserved communities, new tools
such as ecosystems mapping to define the elements impacting
innovation and design decisions, and methodologies to develop
solution spaces based on the output from user research studies. The
book then presents real-life examples through case studies and
interviews. The case studies draw not only from the authors' work
with clients such as HP Labs, Nokia, Haier, Philips, Intel, and A
Piece of Pie, but also from user experience and the results of
innovation research across the globe. The interviews include
conversations with leaders in innovation such as Roopa
Purushothaman, Tapan Parikh, Ram Sehgal, Steve Portigal, Dmitry
Volkov, and Darelle van Greunen. A fascinating perspective of the
users and ecosystem in emerging nations, the book provides deeper
insights on how a user-centered innovation and design approach has
been applied in practical settings. Examining the challenges of
innovating and designing for emerging markets, it incorporates
research and practice to explore new ways of uncovering the riches
and opportunities in innovation and design for emerging markets.
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