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Essential Law for Marketers (Hardcover)
Loot Price: R5,372
Discovery Miles 53 720
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Essential Law for Marketers (Hardcover)
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Essential Law for Marketers' offers clear and concise explanations
of the laws that impact on the practice of marketing, advertising,
sponsorship, design and public relations, providing expert guidance
on crucial issues for the busy practitioner.Each chapter in the
book offers, in simple English, full analysis of the law on each
subject, and illuminates it with numerous examples and cases taken
from current industry practice. It also offers helpful tips and
suggestions for 'keeping it legal' without losing sight of the
overall commercial objectives. Uniquely written from the
practitioner's point of view, the text is structured to offer a
complete and accessible picture of how the law can impinge on the
job: 'Point of law' offers clear legal definitions or shows the
generic application of a legal point in a real life context 'Law in
action' outlines actual legal cases and their outcomes, with full
referencing for the case available on the companion site 'Insight'
offers background information, providing a broader practical or
commercial context for a legal topic 'Checklist' at end of each
chapter itemises the key issues to bear in mindEssential Law for
Marketers covers all the key issues facing those working in the
media. From making claims and statements, copyright, defamation,
promotion and advertising, through to lobbying, cybermarketing and
ambush marketing, it is an invaluable reference guide for anyone
working within the sector. It also functions as an excellent
learning resource for all marketing students who need to appreciate
the legal implications of industry practice.
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