aThe finest, fiercest and most piercing of our public intellectuals
. . . DAvila is a force of nature. In Latino Spin DAvila elegantly
unravels the media driven sleight-of-hand that simultaneously
celebrates an uber-American (and almost entirely manufactured)
Latino middle class while demonizing recent Latino immigrants and
the poor folks who resemble them. On a line by line, idea by idea
basis DAvila is simply without peer, her scholarship essential to
our understanding of our New America.a
--Junot DA-az, author of "The Brief Wondrous Life of Oscar Wao and
Drown"
aArlene DAvila depicts the frenzied efforts of post-industrial
America to corral more than 40 million diverse Latinos into a
single homogenized market. Whether itas peddling consumer goods,
monetizing art and culture, engineering barrio land development, or
shaping a new political voting bloc, Latino Spin brilliantly
dissects Hispanic-American reality in the 21st century.a
--Juan Gonzalez, "New York Daily News" columnist and author of
"Harvest of Empire: A History of Latinos in America"
aA wonderfully written book that cuts through the aspina often
used to typecast the U.S.as largest minority group. Offering a
fresh and insightful take on race in America, Arlene DAvila
addresses popular images of Latinos and shows us the limitations of
both negative portrayals and the attempts to respond to them. In
this tour de force, DAvila goes beyond simply describing bias to
offer a transcendent vision of Latinos that challenges racism and
captures the complexity of this diverse community.a
--Mark Sawyer, author of "Racial Politics in Post Revolutionary
Cuba"
Illegal immigrant, tax-burden, job stealer. Patriot,
familyoriented, hard worker, model consumer. Ever since Latinos
became the largest minority in the U.S. they have been caught
between these wildly contrasting characterizations leaving us to
wonder: Are Latinos friend or foe?
Latino Spin cuts through the spin about Latinosa supposed
values, political attitudes, and impact on U.S. national identity
to ask what these caricatures suggest about Latinosa shifting place
in the popular and political imaginary. Noted scholar Arlene DAvila
demonstrates that there is a growing consensus being voiced by
pundits, advocates, and scholars to demonstrate that Latinos are
not a social liability, that they are moving up and contributing,
and that, in fact, they are more American than athe Americans.a But
what is at stake in such a sanitized and marketable representation
of Latinidad? DAvila follows the spin through the realm of
politics, think tanks, Latino museums, and urban planning to
uncover whether they effectively challenge the growing fear over
Latinosa supposedly dreadful effect on the aintegritya of U.S.
national identity. What may be some of the intended or unintended
consequences of these more marketable representations in regards to
current debates over immigration?
With particular attention to what these representations reveal
about the place and role of Latinos in the contemporary politics of
race, Latino Spin highlights the realities they skew and the
polarization they effect between Latinos and other minorities, and
among Latinos themselves along the lines of citizenship and class.
Finally, by considering Latinos in all their diversity, including
their increasing financial and geographic disparities, DAvila can
present alternative and moreempowering representations of Latinidad
to help attain true political equity and intraracial
coalitions.
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