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Content Rights for Creative Professionals - Copyrights & Trademarks in a Digital Age (Paperback, 2nd edition)
Loot Price: R1,983
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Content Rights for Creative Professionals - Copyrights & Trademarks in a Digital Age (Paperback, 2nd edition)
Expected to ship within 12 - 19 working days
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Content Rights for Creative Professionals is for professionals and
students working in all areas of media (film/video, photography,
multimedia, web, graphics, and broadcast) who need to know what the
law requires and how they should properly utilize copyrights and
trademarks. This book outlines critical concepts and applies them
with explanations in real-life applications, including many cases
from the author's own practice as well as those of various media
professionals.
This 256 page text is a practical guide designed to provide its
reader with a firm understanding of the principles underlying the
ownership and use of content, so that when questions arise, they
will be able to make correct, well-informed decisions-whether
concerning their personal works, or works of others that a company
wishes to copyright or trademark. In addition, the reader will be
more capable of exercising sound judgment in structuring employment
and contract relationships and of acquiring and/or licensing works,
which are at the core of the business of communicating.
*Access to the most up-to-date copyright and trademark
information
*Provides a firm understanding of the priciniples underlying the
ownership and use of content
*Suits the perspective of the freelance artist as well as the
in-house media professional
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