Global Applications of the Internet of Things in Digital Marketing

In today's modern world, it is essential for businesses to remain competitive and up to date on the latest technology that can support their processes. The use of the internet of things (IoT) in marketing, particularly in digital marketing, is an evolving field that requires further study to better understand its potential. Global Applications of the Internet of Things in Digital Marketing focuses on the applications of IoT in customizing content and developing a data-based marketing framework that helps marketers create different experiences in bridging the digital and physical world, develop a closer connection with the consumers, and provide highly contextual and tailored messages to consumers. Covering key topics such as brand image, social media, and website development, this premier reference source is ideal for business owners, managers, marketers, researchers, scholars, academicians, practitioners, instructors, and students.

General

Imprint:	IGI Global
Country of origin:	United States
Release date:	June 2023
First published:	2023
Editors:	Arshi Naim • V Ajantha Devi
Dimensions:	279 x 216mm (L x W)
Pages:	340
ISBN-13:	978-1-66848-167-7
Categories:	Books Promotions
LSN:	1-66848-167-7
Barcode:	9781668481677

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