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Books > Arts & Architecture > Performing arts > Television
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The CW Comes of Age - Essays on Programming, Branding and Evolution (Paperback)
Loot Price: R1,252
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The CW Comes of Age - Essays on Programming, Branding and Evolution (Paperback)
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Often overlooked in the history of broadcast television, The CW
became a top-rated cable network in primetime during the mid-2000s,
at a moment when many critics predicted the death of the medium.
Launched as a joint venture and successor to The WB and UPN, The CW
focused programming on an 18 to 34-year-old, predominantly female
audience and soon won over viewers with shows like Gossip Girl,
Jane the Virgin and the DC Arrowverse franchise. Nimbly adapting to
the streaming services era, the network has strengthened new series
development and its innovative distribution system. This collection
of new essays examines The CW's business model, marketing
strategies and most popular series.
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