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Books > Arts & Architecture > Architecture > Public buildings: civic, commercial, industrial, etc
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Graphis Archigraphia Redux (Hardcover)
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Graphis Archigraphia Redux (Hardcover)
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In recognizing its 40th anniversary, Archigraphia Redux pays
tribute to Archigraphia: Architectural and Environmental Graphics
(Graphis, 1976) by Walter Herdeg (1908-1995), founder and editor of
Graphis Magazine, and looks ahead to celebrate the breadth of
architectural and environmental graphic design in the 21st century.
Today's graphic designers are charged with furthering the story of
a building or space and having that story connect with a diverse
and varied audience. Whether as simple as a building sign for a
corporation or commercial tenant or as extensive as a wayfinding
sign system, environmental graphics reinforce a sense of place and
allow us to respond to the built environment in a much more
immediate, emotional, and memorable way than ever before. The built
environment that we experience in our everyday lives continually
relies upon graphic design to communicate information and identity,
shape our overall perception and memory of a sense of place, and
ultimately enliven, enrich, and humanize our lives. This new
volume, features the same six chapters as the original--Pictograms
and Symbols, Vehicular Sign Systems, Visual Guidance and Wayfinding
Systems, Building Facades and Storefronts, Supergraphics and
Animated Surfaces, and Transportation and Vehicle Graphics. A new
seventh chapter covers New Approaches and Digital Technologies.
Each chapter includes an introductory essay by authorities on each
subject covered--Tom Geismar (United States), Ronald Shakespear
(Argentina), Alex Wood (United Kingdom), Masaaki Hiromura (Japan),
Paula Scher (United States), Peter Knapp (United Kingdom), and Nik
Hafermaas (United States). Over 150 designers, architects, interior
designers, landscape architects, and artists from over 40 countries
are represented throughout the book.
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