This independent and critical study in economic and social history
is based on free access to the records of W.D. & H.O. Wills. Dr
Alford traces the history of the firm from its origin to its
transformation into a constituent part of a larger company. Having
played such a leading role in the development of the UK tobacco
industry, Willis' book is more than the history of a single firm,
it also provides an important study of a leading consumer goods
industry. Drawing on aspects of economic theory, the author
examines the firm's development in the light of general aspects of
business history. This major study was first published in 1973.
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