Founded as a boutique mail-order service in 1963, Biba - the
brainchild of designer Barbara Hulanicki - quickly gained cult
status, and outgrew several London premises before landing at 99 -
117 Kensington High Street in 1973 as 'Big Biba', 'the most
beautiful store in the world'. This book tells the story of the
Biba years, from the first ensembles, through the four iconic
London shops, to the eventual flourishing of a lifestyle brand that
revolutionized British retail and fashion culture. Featuring a
wealth of previously unpublished material, including early fashion
illustrations by Hulanicki and full-colour facsimiles of the six
luxurious Biba catalogues, The Biba Years investigates the
innovative ethos of the company - the first retailer to bring
affordable fashion to the young consumers of the 1960s and '70s.
Extensive garment photography documents the unique Biba 'look',
while archival images provide a glimpse into the glamorous
surrounds of the hugely popular London stores. An ideal companion
to A to Biba: The Autobiography of Barbara Hulanicki (V&A,
2018), this beautiful book incorporates many personal insights from
the designer and her contemporaries at Biba, and includes new
illustrations by Hulanicki created specially for the publication.
The Biba Years provides the last word on a fashion phenomenon,
whose extensive impact on the fashion industry can still be felt
today.
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