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Engulfed - The Death of Paramount Pictures and the Birth of Corporate Hollywood (Paperback)
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Engulfed - The Death of Paramount Pictures and the Birth of Corporate Hollywood (Paperback)
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From Double Indemnity to The Godfather, the stories behind some of
the greatest films ever made pale beside the story of the studio
that made them. In the golden age of Hollywood, Paramount was one
of the Big Five studios. Gulf + Western's 1966 takeover of the
studio signaled the end of one era and heralded the arrival of a
new way of doing business in Hollywood. Bernard Dick reconstructs
the battle that culminated in the reduction of the studio to a mere
corporate commodity. He then traces Paramount's devolution from
free-standing studio to subsidiary - first of Gulf + Western, then
Paramount Communications, and currently Viacom-CBS. Dick portrays
the new Paramount as a paradigm of today's Hollywood, where the
only real art is the art of the deal. Former merchandising
executives find themselves in charge of production, on the
assumption that anyone who can sell a movie can make one. CEOs exit
in disgrace from one studio only to emerge in triumph at another.
Corporate raiders vie for power and control through the buying and
selling of film libraries, studio property, television stations,
book publishers, and more. The history of Paramount is filled with
larger-than-life people, including Billy Wilder, Adolph Zukor,
Sumner Redstone, Sherry Lansing, Barry Diller, Michael Eisner,
Jeffrey Katzenberg, and more.
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