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Wertorientiertes Absatzkanalmanagement in der Konsumguterindustrie (German, Paperback, 2005 ed.) Loot Price: R1,605
Discovery Miles 16 050
Repayment Terms: R150 pm x 12*
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Wertorientiertes Absatzkanalmanagement in der Konsumguterindustrie (German, Paperback, 2005 ed.): Bernd Jurgen Bundschuh

Wertorientiertes Absatzkanalmanagement in der Konsumguterindustrie (German, Paperback, 2005 ed.)

Bernd Jurgen Bundschuh; Foreword by Klaus Barth

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Loot Price R1,605 Discovery Miles 16 050 | Repayment Terms: R150 pm x 12*

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Bernd Jurgen Bundschuh zeigt auf, welche konzeptionellen Anforderungen die Ubertragung des Shareholder-Value-Ansatzes auf das Management indirekter Vertriebskonstellationen stellt. Neben der Entwicklung einer aussagefahigen messtechnischen Grundlage leitet er konkrete Gestaltungsempfehlungen fur die vertriebliche Wertschaffung ab. Dabei wird deutlich, dass wertorientierte Kenngrossen auch dazu beitragen, konzeptionelle Defizite des stufenubergreifenden Marktauftritts zu beheben.

General

Imprint: Deutscher Universitats Verlag
Country of origin: Germany
Release date: September 2005
First published: 2005
Authors: Bernd Jurgen Bundschuh
Foreword by: Klaus Barth
Dimensions: 210 x 148 x 22mm (L x W x T)
Format: Paperback
Pages: 419
Edition: 2005 ed.
ISBN-13: 978-3-8350-0051-3
Languages: German
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 3-8350-0051-9
Barcode: 9783835000513

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